Sportswear Market Evolution

A healthy lifestyle has become one of the most sought-after goals since the dawn of the 21st century. In this era of health consciousness, everyone is attempting to create a regime that balances a great diet with regular exercise. People have become more interested in achieving their body goals as seen on social media and the statistics are there to prove it. To achieve these incredibly high standards that they have set for themselves, they opt to join gyms to access the right tools and the proper training. The most attractive part of taking on the gym in the eyes of many of the attendees, however, has to be the trendy outfits that they get to do it in. Gym wear or sportswear on a whole has taken precedence in the gym experience and undoubtedly individuals are willing to spend big bucks to ensure they look the part.

  • Cost of Sportswear in Australia:

The Australian market has definitely capitalized on this particularly between year 2008 and 2013 and the projections show an upward trend all the way into 2020.During this period, an undeniably significant increase in the sportswear market has been observed.It can be said that this a true atonement to the law of supply and demand. In looking at the projections it can be said that demand has been growing rapidly so the supply diminishes more quickly. The relationship between the supply and demand has manifested itself in the price attached to the goods purchased by consumers. A considerable spike has been observed in the prices associated with sportswear, however, the demand for the goods is still on the rise. Ensure you purchase custom sportswear and uniforms in Australia rather than from overseas.

  • Sportswear and the Fashion Industry:

The rising cost of sportswear in Australia can also be accredited to the increase in the market share that is owned by massive and influential brands. Brands that have acquired greater levels of popularity are always willing to increase their prices simply because they have already achieved a certain level of brand loyalty. Sportswear in Australia and likewise other parts of the western world is no longer centred around the realm of exercise solely. Individuals have now accepted sportswear as a part of their casual everyday wear. It is deemed comfortable, fit for almost any occasion and even acts as a reminder to do some form of exercise! Sportswear in Australia has also become a member of the fashion community and the new colourful sportswear designs are just in time to prove it.

The sportswear market in Australia, though booming has experienced some hardships at the hands of counterfeits or fakes. These items are often made and sold at a much cheaper price but to what compromise. Counterfeit items often don incorrect spellings, poor quality fabrics and at times awful finishes. Imagine being sold a counterfeit at the selling price of an actual original sportswear item. I deem that it would be a terrible experience, as the real exchange of money for value was ideally not achieved.

The boom in the sportswear industry in Australia has propelled the industry to develop a greater online presence. Given the technological advancements of this era, people on a whole, especially women prefer the comfort of shopping at home. Sportswear in Australia has definitely trended over the last ten years. Sportswear is no longer subjected to the confines of the gym and this revolution has given the sportswear industry a brand new footing into the fashion industry.